Being a supporter of women in businesses and walking in the same shoes of running a business, it is hard to take of my eyes off a brilliant women in the swimwear industry, and her name is Ikram Zein – the founder and owner of the LYRA Swimwear brand!
I admire Ikram for her for her vision to help women to find the swimwear that suited their lifestyles. I am sure a lot of women around the world dressed modestly and loved the outdoors, swimming and keeping fit. But at the same time, looking for something which you can wear comfortably and express their fashion taste and femininity. Ikram’s love of classic Hollywood, Moroccan beach cool and minimalist design have revolutionised the modest wear industry and let our ladies of modest wear lovers to embark on a whole new fashionista journey!
After years of making mood boards in her bedroom, talking to women of all faiths and none on the high street about the difficulties they faced when swimming or heading to beach, Ikram started to created her own swimwear called LYRASWIMS range which launched in December 2016.
For me personally, when travelling around the world, especially to one of my beloved countries the United Arab of Emirates, I do feel that I really need the swimwear which allows me to fit into culture there. For many other women, it may be of religion or personal preferences, a collection of swimwear that is modest and fashionable is what they are always looking for. Well, with Lyra, you are at home with one of the world’s best modest swimwear brands!
LYRA began with the ambition to make the most beautiful, ethically produced bespoken modest swimsuits/burkins in the world, using the finest Italian fabrics. Exceptional materials combined with exceptional workmanship. LYRA uses lightweight, fast drying Italian carvico fabric that has high UV protection.
LYRA is also a recognised supporter of the #ThisGirlCan campaign; we have designed a range of swimwear that fits the needs of all women to help increase participation rates in swimming. The Lyra brand has seen women all around the world enjoy our swimwear range; including prominent news anchor Noor Tagouri and Olympic fencing champion Ibtihaj Muhammad.
LYRA swimsuits can be bought in full sets, separates, include a chic turban style covering, leggings, and long line, long sleeve tops, so you can create the fit and cover you want.
No matter if you are religious, loving to wear modestly, or needing to wear something modest at the outdoor and recreational places in a foreign country, LYRA will fulfil all these needs and showcase your alluring beauty at the same time, with exceptional comfort! Let’s embrace the women of all faith and all backgrounds, and express our beauty through the creations of LYRA!
Follow LYRA on Instagram @LYRASWIM
All image credits to https://au.lyraswimwear.com/
