How to Start and Grow a Successful Mom Blog: The Essential Guide to Becoming a Mom Blogger and Influencer

DISCLOSURE: As a blogger, my content may include affiliate links from advertisers. I may earn a commission from actions readers take on these links, such as a click, purchase, or subscribe. However, these are the tools that I recommend fully and have helped my blog tremendously, and are at no cost to you.

Ready to start a mom blogger and influencer life and turn it into a profitable venture? You’re in the right place. I was once in your shoes not too long ago.

Hey lovely people! 💖 Ever wondered what a day in the life of a mom Digital nomad looks like? And what are the must-knows to be able to ditch your 9-5 job and becoming your own boss and a mom Digital nomad, so you can be in control of your own schedule and have more flexibility to work around the time with your family and kids. Let me take you behind the scenes of my busy, fun-filled day! 🚀 Once you have read this blog, you may have a good idea how to start your adventurous creative blogger and influencer journey!

Mom influencer creating content

Choosing Your Niche: Finding the Right Focus for Your Mom Blog

For any of you wanting to start a mom blogger and influencer journey, one of the first steps to creating a successful mom blog is choosing a niche that reflects your passions and expertise while resonating with your target audience.

Whether it’s motherhood, wellness, lifestyle, travel, or budgeting for families, defining a clear niche helps set you apart in a crowded blogging world.

Your niche will guide your content, shape your voice, and attract the right followers. In this section, we’ll explore how to identify a niche that aligns with your interests and audience needs, ensuring your blog stands out and grows.

The niche to decide should be something that you have researched on say based on latest parent audience search intent, whether it is a nichr great enough for you to go deep in authority, but at the same time not too limiting yourself on the topics you can write and talk about.

This niche should also be something you love or of interest in the long-term, because blogging and making influencer contents are not a getting profitable quick path, but in the long run as you learn and maintain the strategy and consistency, it will all pay off.

How Long Does It Usually Take for My Mom Blog and Influencer Account to Start Monetizing?

As a mom blogger and influencer, the journey to monetization took me about a year, largely due to the steep learning curve I faced in the beginning. Despite having a background in commerce and finance, I quickly realized that those skills didn’t directly translate to running a successful blog or influencer business.

I lacked experience in marketing, SEO, and audience engagement, which are key to growing an online presence. While the process wasn’t instant, I focused on creating valuable content, learning SEO, and experimenting with different monetization strategies. Over time, as I refined my approach, I began to see tangible results. It’s a reminder that patience, persistence, and continual learning are essential for building a thriving blogging and influencer business.

OK Let’s Talk About What A Day in a Mom Blogger’s Life Looks Like

Morning Hustle ☀️

My day starts early, as I juggle between being a mom and a blogger. After waking up, I get my little one ready for the day. Once she’s all set, I dive straight into my blogsite speed check using the free Google Speed Check tool to ensure my website is meeting the page speed and core web vital goals. A fast-loading site is crucial for keeping my readers happy and engaged. 💻💨 This tool helps me identify any issues that might slow down my site, ensuring a smooth user experience. As most of my users come to visit this site from desktop and mobile, I continue work on UX (user experiences) on both devices. The higher The number for performance, the better the speed and overall UX.

Google Speed Test
Everyday, I dive straight into my blogsite speed check using the free Google Speed Check tool to ensure my website is meeting the page speed and core web vital goals.

Speaking of website optimization, I’ve been a satisfied BlueHost customer for over six years, hosting my blog “Healthy Mum and Bub.”

For aspiring bloggers and entrepreneurs looking for reliable, budget-friendly hosting, BlueHost is currently offering an exceptional deal – up to 75% off hosting plans and with 30-day money back guarantee.

The service includes valuable features like a free domain, Auto SSL security, five domain-linked email accounts, Google My Business (GMB) integration, and complimentary Cloudflare support, which significantly enhances load speeds.

My experience with their hosting has been consistently reliable, offering excellent value for the investment. If you’re interested in starting your blogging journey, feel free to use my referral link https://referral.bluehost.com/jennyjyan6 to access these benefits.

Blhostingwebsite hosting

How to Set Up Web Hosting with Bluehost

Follow these easy steps to launch your blog with Bluehost:

1. Click Here and Then Click the “Get Started” Button

Head over to Bluehost using this link and hit the “Get Started” button to begin.

2. Select Your Hosting Plan

You’ll see several plan options. For new bloggers, I recommend the Basic plan—it’s incredibly affordable and includes everything you need to get started.

3. Choose Your Domain Name

Enter the domain name (what your blog is going to be called) that you’ve already decided on. 

If you haven’t picked one yet, don’t worry! 

You can choose “I’ll create my domain later”, and use the free credit to grab a domain once you’re ready.

4. Create Your Hosting Account

Fill in your details to create your Bluehost account.

5. Select Your Package and Pay

Choose a hosting plan. I recommend the 12-month plan for the best deal, but you can also opt for the 24-month or 36-month plans to save even more.

What about extras? Bluehost offers additional services like backups, SEO tools, and security. However, I recommend skipping these paid options, as there are plenty of free plugins that provide the same features.

6. Congrats, You’re Done!

Bluehost will automatically install WordPress.org for you, which is the platform where you’ll manage your blog.

What is WordPress.org?
WordPress is the tool you’ll use to write blog posts, upload images, and customize your blog’s look. It’s super beginner-friendly, so you’ll have no problem getting started!

SEO Magic 🪄

Next up, it’s time for some SEO checks! I use Google Search Console and the SEO Check app to ensure my blog is optimized and hitting my SEO goals 📈🔍 These tools are essential for monitoring my site’s performance and making necessary adjustments. I focus on aspects like mobile usability, page speed, and indexing issues to keep my blog in top shape.

Search on Trending Topics 🔥

Staying relevant is key in the blogging world. I use Google Trends and the GoTrends App to stay on top of trending topics and keywords. 🌟 This helps me create content that resonates with what are people searching for and wanting to know. Additionally, I rely on free Ahrefs keyword generator and Semrush for checking keyword ideas, KD (keyword difficulties), SV (monthly search volumes), and competitor site DA (domain authorities). These tools provide valuable insights that guide my content strategy.

Content Creation and Planning 📝

Content creation is at the heart of my day. I brainstorm ideas, draft posts, reels, videos and plan my content calendar. For example, during the Amazon USA and UK back to school events, I will be working on blog posts such as Amazon Back to School deals 🛍️📚. This kind of event-based post will give parents a comprehensive rundown of the best deals for the new school term. I will make sure to include relevant Amazon affiliate links and detailed product descriptions to provide value to my readers while also generating some income which is called the affiliate commission.

Content creation is the cornerstone of my daily routine as a mom blogger.
Content creation is the cornerstone of my daily routine as a mom blogger.

Social Media Engagement 📱

Engaging with my audience on social media is a big part of my day. I schedule posts, respond to comments, and interact with my followers. Platforms like Instagram, Pinterest and Facebook are great for building a community and driving traffic to my blog. For example, during the back to school times, I will be promoting my new blog post on Amazon Back to School deals throughout my social media channels such as the below on my Instagram account.

Amazon Back to School Event reel on my Instagram account

How to Effectively Drive Traffic to Your Blog?

Driving traffic to your blog can feel like a daunting task, but one of the most effective ways to increase visibility is by tapping into the power of Pinterest.

As a visual search engine, Pinterest is a goldmine for blog traffic if used strategically. Start by creating visually appealing, high-quality pins that reflect the essence of your blog posts, using keywords that align with your niche. Be sure to include clear calls to action and optimize your pin descriptions for searchability.

Additionally, organize your content into relevant boards and stay consistent with pinning, ideally multiple times a day. Joining group boards or collaborating with other bloggers in your niche can further boost your reach. By making Pinterest your main traffic river, you can drive a steady flow of visitors to your blog, increasing both your readership and potential for monetization.

Networking and Collaboration 🤝

Networking with fellow bloggers and brands is key to my growth as a mom blogger. I dedicate time to reaching out to potential collaborators, responding to emails, and engaging in blogging communities. Through platforms like Commission Factory, Intellifluence, Insense, Story Bug, Cherub Baby and Pineapple clothing Ambassador Programs, I’ve built valuable partnerships with brands such as Lyra Swimwear, Cherub Baby, Pineapple Clothing, Lutheran Services, and more. These connections open the door to exciting opportunities that not only elevate my blog but also bring meaningful content and value to my readers.

As a mom blogger and influencer focused on maximizing audience engagement, I leverage Printful for my first line of branded merchandise. This partnership not only strengthens my brand awareness but also deepens audience connection and drives meaningful engagement across platforms.

Ready to elevate your blogging or e-commerce business with a seamless way to deliver branded merchandise? Sign up for Printful today and simplify your process, enhance brand recognition, and drive engagement effortlessly!

Printful print-on-demand platform

Analytics and Performance Review 📊

At the end of the day, I review my blog’s performance using Google Analytics. This helps me understand what’s working and what needs improvement. I look at metrics like page views, bounce rates, and user engagement to refine my strategy and ensure I’m meeting my goals.

Side Hustles a Mom Blogger Do

As a mom blogger, I also complement my main blogging income with several tech-savvy side hustles that fit flexibly around family life.

I work as an AI trainer and reviewer, providing feedback on emerging large language models (LLMs), while also creating user-generated content (UGC) for brands. I participate in valuable user testing sessions for companies developing new products and services, offering my perspective as both a parent and content creator.

During quieter moments, I optimize my earnings through strategic participation in paid surveys via platforms like Influence, Pureprofile, and AttaPoll. I even make use of micro-earning opportunities through receipt-scanning apps like Receipt Jar (use my referral code JENNYY2 when you sign up so both you & I can get 200 bonus points), Shping, and Scan n Go, turning everyday shopping into extra income streams.

For the complete breakdown of money-making opportunities for parents, including detailed explanations and tips for getting started, I invite you to check out my blog post featuring the top 17 apps for earning extra family income.

My AI Trainer and Reviewer Hustle

Becoming an AI trainer and reviewer as a side hustle is the perfect way for a mom blogger like me to diversify income while leveraging my skills in tech and writing.

Not only can I earn extra money from the comfort of home, but I also get to explore cutting-edge AI technologies, which keeps my work exciting and fresh. It’s a flexible, rewarding opportunity that allows me to build expertise in a rapidly growing field, share valuable insights with my audience, and even enhance my blog content with the latest AI trends.

Plus, it’s an ideal fit for moms looking for a side gig that balances well with family life, providing a great work-life harmony while contributing to the future of tech.

Ready to jump into the exciting world of AI training and reviewing? Click the button below to get started!

Family Time and Self-Care 💖

Balancing work and family is crucial. I make sure to spend quality time with my family, whether it’s playing with my little one or enjoying a quiet evening with my partner. Self-care is also important, so I take some time to relax and recharge.

Let’s Engage & Connect 🤝

Now, it’s your turn! If you are already a mom blogger and/or influencer, then share your day in the life as a blogger, creator, or mumtrepreneur in the comments below. Let’s inspire each other! 💬👇

If you aren’t one yet, but wanting to turn this mom blogger and influencer dream into reality, as now that you know how to start a blog and what does a mom blogger do, it’s time to take real action and make it happen!

Take out a few minutes and get your blog set up!

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