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Hey fellow supermoms juggling a million things while building your dream biz—I see you! 🙋♀️ I’ve been right there, buried under a mountain of client calls, partner emails, DMs, and the never-ending task of keeping my WooCommerce and Square stores running smoothly. It was chaos… until I found WhatConverts.
It’s been a total game-changer—finally, a tool that helps me track it all in one place and actually gives me back precious family time. 💻➡👨👩👧
The Reality of Running a Business as a Mom
Moms, whether you’re a coach, consultant, online store owner, or content creator, one thing is universal: you’re doing a lot — and doing it mostly solo.
You’re constantly posting, promoting, boosting, and blogging. But here’s the tricky question:
👉 Do you know which of your marketing efforts are bringing in leads, clients, or sales?
If the answer is “not really,” you’re not alone. Many mompreneurs rely on scattered analytics, unsure which strategy is working and which one is just a time suck.
And let’s be honest — you don’t have the time (or energy) for guesswork.
Enter WhatConverts: a powerful, easy-to-use marketing attribution tool designed to give you total clarity.
It tracks every call, form, chat, and sale, and shows you exactly where those leads came from — whether it’s Google Ads, Instagram, SEO, or that blog you wrote three months ago.
An all-in-one, intuitive dashboard that doesn’t require a marketing degree to understand.
Let’s dive in, because your time, energy, and business deserve data-driven decisions, not digital guesswork.
Why WhatConverts Matters for Mompreneurs (a lot more than you think)
Let’s be real — being a mompreneur means running a business and a household, sometimes simultaneously, and often with coffee in hand; every minute matters. Every marketing dollar better pull its weight. And when you’re doing the work of five people with one brain and zero time to waste, tools like WhatConverts aren’t just helpful — they’re essential.
Here’s how WhatConverts makes your life (and business) easier:
⏱️ Time-Saving Magic
No more manually piecing together where your leads are coming from. WhatConverts does the heavy lifting- automatically tracking calls, forms, chats, and eCommerce actions. You get the insights, without spending nap time buried in spreadsheets.
💸 Smarter Spend, Better Results
Let’s make that ad budget work smarter. WhatConverts shows you exactly which campaigns and channels bring in quality leads, so you can stop wasting money on guesswork and double down on what moves the needle.
🌟 Better Leads = More Sales
Not all leads are created equal. With WhatConverts, you can qualify and assign value to each lead, so you’re only chasing the ones that are worth your energy (and won’t ghost you after three emails).
📊 Decisions Backed by Data (Not Just Gut Feeling)
Tired of wondering if that blog post or paid ad was worth it? Now you’ll know. WhatConverts arms you with clear, actionable insights so you can confidently decide where to focus next — no crystal ball needed.
🚀 Grows With You
Just launched? Scaling to six figures? WhatConverts grows with your business. Its flexible pricing and robust features mean you don’t have to switch tools every time you level up.
✨ The best part? You can try it FREE for 14 days.
Test it, track it, and see how much more empowered you feel when you know what’s working in your business.
Because you weren’t born to waste time — you were born to run the show. 💁♀️
Key Features of WhatConverts for Mompreneurs
WhatConverts offers a suite of features designed to help businesses of all sizes, including mompreneur ventures, gain clarity on their marketing performance.
Lead Tracking
Call Tracking: Tracks inbound phone calls and attributes them back to the specific marketing sources that generated the call. This lets you know which campaigns, keywords, and ads are truly driving valuable phone inquiries.
Form Tracking: Easily integrates with existing web forms on your site to capture submissions and tie them to their originating marketing campaigns. This reveals which forms and landing pages are most effective in generating leads.
Chat Tracking: Connects online chat conversations back to the marketing efforts that initiated them. You can see full chat transcripts and understand the context of each lead.
eCommerce Tracking: Provides a unified view of your leads and sales by tracking eCommerce transactions alongside other conversion types. This helps you see the complete picture of your marketing’s impact on revenue.
Lead Management
Search & Filter Leads: Enables you to quickly search and filter your leads by various criteria, including name, number, email, source, and campaign. This makes it easy to find specific leads and analyze their journey.
Qualify Leads: Provides a simple way to qualify leads with a single click, allowing you to identify and eliminate irrelevant or low-quality inquiries quickly. This way, you’ll focus your sales efforts on the most likely buyers.
Value Leads: Assign a value to each lead to get clarity on which marketing efforts are delivering the best ROI. This helps you optimize campaigns for maximum profitability.
Export Leads: Facilitates seamless integration with your existing workflow by allowing you to export leads into your CRM or other tools instantly.
Analytics & Insights
Marketing Reports: Provides clear and comprehensive reports that highlight which marketing channels and campaigns are generating the most leads and driving conversions.
Custom Reports: Enables you to create reports tailored to your specific needs, empowering you to delve deeper into the data and gain unique insights for your business.
Marketing Intelligence: Gain crystal-clear insights into what’s working (and what’s not), and refine your marketing with confidence to achieve results.
Real-Time Reporting: Lead info, fresh off the press! Instantly see who’s reaching out and where they came from, so you or your team can follow up while the lead is still warm.
🏆 Trusted by Marketers, Loved by Entrepreneurs
WhatConverts isn’t just another lead tracking tool — it’s the #1 ranked platform for Call Tracking & Marketing Attribution on G2.
With an impressive 4.9/5 rating from over 200+ reviews, it’s clear that businesses (big and small) trust WhatConverts to deliver clarity, simplicity, and results.
📈 Track What Matters: Marketing ROI Reports Built for Busy Mompreneurs
You’re running your business between bottle feeds, school runs, and late-night brainstorms — so figuring out what’s driving results shouldn’t be another time-consuming task.
WhatConverts Lead Marketing Reports deliver the ROI insights you need, quickly, and in mompreneur language (not marketing mumbo-jumbo).
�� What You Get with Lead Marketing Reports:
Here’s how WhatConverts helps you turn raw data into smart decisions:
📊 Monthly Summary Marketing Report
Wish your marketing data came with a highlights reel? The Monthly Summary gives you a digestible snapshot of how your campaigns performed — no spreadsheets required. See what worked, what didn’t, and where to focus next.
- Total leads and source breakdown
- Conversion insights by campaign
- Month-over-month performance tracking
🔍 Leads by Campaign & Keyword
Running ads or SEO campaigns, but unsure what’s converting? This feature connects every lead to the exact campaign and keyword that brought them in. Now, you can invest in what’s working — and cut what’s not.
- Tracks paid and organic keywords
- Shows the lead origin per campaign
- Optimizes ad spend and SEO strategy
🌐 Leads by Source & Medium
Ever wonder if your leads came from Instagram, email, or Google search? This insight tells you exactly how people found you — and how they reached out to you. It’s like GPS for your marketing.
- Identifies lead source (Google, Facebook, etc.)
- Distinguishes between paid and organic traffic
- Helps you prioritize high-performing channels
🎯 Leads by Ad & Content
Whether it’s a Facebook ad or a blog post you wrote three months ago, this report tracks which content converts, you’ll finally know which messages hit the mark—and which need tweaking.
- Maps each lead to an ad or content piece
- Measures content and creative ROI
- Ideal for blogs, emails, and social campaigns
📄 Leads by Landing Page
Not all landing pages are created equal. This feature identifies which pages generate leads and which ones require improvement. More clarity, less guessing — so you can double down on what works.
- Tracks visitor entry pages
- Highlights high-converting URLs
- Improves funnel optimization
🧭 Leads by Lead Page
This shows the exact page your visitor was on when they reached out. Was it your contact form, a blog post, or a service page? You’ll see where decisions happen — and why they matter.
- Pinpoints the conversion moment
- Reveals top-performing CTAs
- Strengthens website flow and structure
📅 Leads by Day
Some days are just hotter for leads. This report breaks down lead activity by day of the week, helping you post smarter and time your promotions when your audience is most active.
- Identifies peak lead days
- Tracks patterns and dips
- Informs content and ad scheduling
📆 Leads by Week
Zoom out to see how your lead generation performs over time. This weekly view helps you spot trends, manage campaigns, and avoid surprises in your sales pipeline.
- Visualizes weekly lead growth
- Highlights seasonal fluctuations
- Great for planning launches and promos
💡 Why It Matters for Mompreneurs
You already wear a dozen hats. With these insights, you won’t have to guess which marketing channel deserves your time (or money). WhatConverts delivers clear, ROI-backed answers — fast.
🚀 Ready to See WhatConverts in Action?
Get a FREE live presentation from one of WhatConverts’ marketing experts.
See precisely how the platform can help you track leads, understand your ROI, and grow your business smarter.
🔌 Connect Everything: 1000+ Seamless Integrations
No tech headaches here — WhatConverts plays nicely with over 1,000 tools you already use.
From Google Ads, HubSpot, and Salesforce to Slack, Mailchimp, and Zapier, you can send, receive, and sync lead data effortlessly across your marketing stack.
Track leads from form to follow-up, automate your workflows, and keep all your platforms in perfect sync — no manual importing needed.
Because mompreneurs don’t have time to juggle tabs, exports, or copy-paste chaos.
🚀 Real Client Success: 1,570% Marketing ROI in One Year
One home-services business saw a 1,570% ROI and a 90% booking rate after switching to WhatConverts — all by tracking and acting on real data.
👉 Read the full success story here and see how smart attribution can transform your business too.
Getting Started with WhatConverts: Easy Steps for Success
Setting up WhatConverts is straightforward.
- Create an account: Start with a free 14-day trial.
- Add tracking code: Integrate the WhatConverts tracking code into your website. This is often done by adding a code snippet to the website’s header.
- Select web forms: Choose the forms on your website to track.
- Set up phone numbers: Assign tracking phone numbers to different marketing channels to accurately track calls.
- Connect to your platforms: Link WhatConverts to your Google Ads account, CRM, and other relevant platforms.
Once set up, WhatConverts will start capturing leads and their associated marketing data.
Who Is WhatConverts Best For?
Let’s be clear — WhatConverts isn’t just for big marketing agencies or tech-heavy startups. It’s built for real-world entrepreneurs like us — moms who are building brands, hustling between client calls and school runs, and wearing multiple hats in the business world.
Here’s a closer look at who can benefit the most:
🎯 Bloggers & Content Creators
Track which blog post, pin, or promo converts, not just what gets clicks.
💡 Want to turn your blog into a business?
👉 Check out our guide to monetizing your mom blog in 30 days →
🎯 Service-Based Businesses
Identify exactly which platform or campaign generates paying clients.
💡 Perfect for: Coaches, doulas, therapists, VAs, and wellness professionals.
🎯 E-Commerce Stores
Selling digital or physical products? WhatConverts reveals which ads or influencers are generating actual revenue. Track what turns clicks into conversions — from advertisements to influencer shoutouts.
💡 Perfect for: Etsy sellers, boutique brands, productized services, and mom-focused subscription boxes.
🎯 Local Businesses
Whether you run a clinic, tutoring biz, or home service, tie every inquiry back to the exact campaign that brought it in. Connect every call or form to the campaign that drove it, even for in-person services.
💡 Perfect for: Clinics, child specialists, tutors, and home-based services.
💡 Want more inspiration for building a business from your living room?
👉 Explore our best reads for work-from-home moms →
🎯 Course Creators & Digital Educators
Track what turned leads into paying students — emails, webinars, social posts — and double down on what works. Know which funnel, email, or webinar sealed the deal.
💡 Perfect for: Parenting coaches, educators, and digital product creators.
🎯 Any Mompreneur Who Markets Online
Wearing all the hats? You need ROI clarity that’s simple, fast, and fuss-free.
Stop guessing and start growing with precise ROI tracking.
💡 Perfect for: Influencer moms managing collabs, subscription or affiliate marketers, and multi-passionate women juggling all the things
💡 Curious about earning with AI while managing your business from home?
👉 Check out how moms are making up to $83K/year as AI trainers →
🚀 Bottom Line?
If your business depends on lead generation, sales, or appointments, WhatConverts is your ROI superpower. It replaces guesswork with clarity, letting you build smarter, not just harder.
👉 Start tracking what matters with WhatConverts
💰 WhatConverts Pricing — No Hidden Surprises, Just Straightforward Value
Let’s be real — as a mompreneur, you don’t have time to decode complicated billing structures. WhatConverts keeps it simple and transparent, so you know exactly what you’re paying for.
All plans include monthly usage credits, which cover items such as phone numbers, call minutes, form/chat/transaction tracking, as well as text messages. Here’s how the pricing shakes out:
🌟 Plans & Pricing:
📲 What Your Credits Cover:
- Phone numbers (even inactive ones)
- Incoming call minutes
- Incoming SMS/text messages
- Form, chat, transaction & event tracking ($0.10 per action)
✅ Bonus Perks: Features like call recording are included at no extra cost.
Wrapping Up
Being a mompreneur means making every moment and every marketing move count. With WhatConverts, you don’t have to play the guessing game anymore. You’ll know exactly where your leads are coming from, what’s working, and what deserves the boot — all without needing a marketing team or a PhD in analytics.
So whether you’re scaling your biz during nap time or plotting your next launch between school runs, WhatConverts gives you the clarity and confidence to grow your business your way — with less overwhelm and more control.
Are you ready to take control of your marketing ROI, grow faster, and boss up your mompreneur hustle?
Try it free for 14 days and unlock the full potential of your marketing efforts.
