I get it Mama. I have been there, racing to pack lunches while answering a homework question, hurrying to soccer practice, and finding time for bedtime stories before I even have my coffee. Some days I feel like I am running on empty, torn between caring for my family and bringing in extra income. And yet I have watched so many fellow moms just like us build thriving online businesses without missing precious moments with their kids. Their secret is Shopify. It is the platform that lets me and you design, launch, and run a beautiful store from a phone or laptop with no coding required and no headaches.
And the best part is you can try it free for 3 days with no credit card needed to see how simple it can be. Scroll down to meet six entrepreneurs who made it happen, learn why Shopify changed the game for them, and grab my guide to launch your own store right during nap time.
Six Real Shopify Stores Built by Entrepreneurs With Big Dreams
Thankyou
– Founders: Daniel Flynn and Justine Flynn, two Aussie siblings turned social entrepreneurs.
– What they sell: Ethical consumer goods—water bottles, body care, probiotic water—where every purchase funds life-changing clean water and sanitation projects.
– Mompreneur inspo: Use a visible progress bar on your homepage (Shopify’s free “Progress Bar” app) to show exactly how customer purchases create impact. Seeing real progress builds trust—and keeps shoppers coming back to upgrade their order.
Who Gives A Crap
– Founder: Simon Griffiths, with a mission to improve sanitation and reduce plastic waste.
– What they sell: Bamboo and recycled-paper toilet rolls, tissues and paper towels via subscription.
– Mompreneur inspo: Automate recurring orders with Shopify’s Subscription APIs or apps like ReCharge. Once set up, customers manage deliveries themselves—freeing you from repetitive order processing and giving you time to focus on growth (or that second coffee).
The Daily Edited
– Founder: Alyce Tran and Tania Li, friends who worked as lawyers before turned a monogram passion into a global brand. In 2025, the Daily Edited and Colette brands were acquired by Group48. The company plans to relaunch TDE as an online-only business.
– What they sell: Customisable luxury leather phone cases, bags, travel accessories.
– Mompreneur inspo: Integrate a real-time personalization app (e.g., Bold Product Options or Infinite Options). Let shoppers preview initials or color swaps instantly—minimizing customer service back-and-forth and conversion drop-offs.
Healthy Roots Dolls
– Founder: Yelitsa Jean-Charles wanted young girls to have dolls that looked like them, something she didn’t experience as a child.Through her college arts program and student grants, she developed Healthy Roots Dolls. The brand is now carried in Target stores across the US. The brand had a successful website and conversion, in 2025 Yelitsa had made a decision to step down due to entering into a new chapter.
– What they sell: Customizable dolls that mirror each child’s unique appearance, from curls and coils to complexion and style.
– Mompreneur inspo: Give shoppers powerful tools to find exactly what they want. On Shopify you can add smart filters by hair type, skin tone or outfit style, so busy parents zero in on the perfect doll in seconds. Pair that with “Shop the Look” galleries and bundled outfit options on your product pages to inspire add-ons and boost your average order value.
Kester Black
– Founder: Anna Ross, driven to make beauty clean, vegan and cruelty-free. Growing up on a farm in New Zealand’s hinterlands, Anna Ross hugged trees as much as she did her mother. Her passion for natural beauty led her to create Australia’s most ethical beauty brand, Kester Black – the first of its kind with B Corp certification.
– What they sell: Non-toxic nail polish, skincare and cosmetics.
– Mompreneur inspo: Activate multi-currency pricing and geolocation (Shopify Markets) so international customers see prices in their local currency and complete checkout without confusion. While you’re at the school gate, orders—and profits—roll in globally.
Biome
– Founder: Tracey Bailey, on a mission to offer plastic-free, eco-friendly home and personal care.
– What they sell: Sustainable alternatives—bamboo toothbrushes, refillable soaps, zero-waste kitchen staples.
– Mompreneur inspo: Embed product reviews and Q&A widgets (e.g., Yotpo or Judge.me) to build social proof. Real customer stories reduce hesitation, especially for eco-conscious parents researching the best products for their family.
Why Shopify Is the Perfect Co-Pilot for Mom Entrepreneurs
- Intuitive, drag-and-drop store builder
– No coding or design degree needed. Create beautiful, responsive storefronts in minutes using free or premium themes. - Mobile-first dashboard
– Manage products, orders and marketing from your smartphone while waiting in the school pickup line or during naptime. - Built-in payment processing
– Shopify Payments lets you accept credit cards instantly without third-party gateways, hidden fees or technical headaches. - 7,000+ apps in the Shopify App Store
– Subscription tools, email marketing, loyalty programs, upsells and cross-sells—install in one click to automate repetitive tasks. - Scalability and security
– From your first sale to thousands per day, Shopify handles hosting, security updates and PCI compliance so you can focus on your next big idea. - 24/7 customer support
– Live chat and email help whenever you have a spare five minutes—day or night.
Step-by-Step Guide: Launch Your Shopify Store While the Kids Nap
Step 1: Sign up for your free 3-day trial (no credit card required)
– Get full access to all features—design themes, apps and sales tools.
– Use this period to experiment risk-free and see how Shopify fits your lifestyle.
Step 2: Clarify your niche and brand story
– Write down your vision: what problem do you solve? Who is your ideal customer?
– Draft a short “About” page: share your mom-journey, your passion and what makes your products unique.
Step 3: Choose a theme and personalize your look
– Browse the Theme Store and filter by industries such as “Fashion,” “Health & Beauty” or “Home & Garden.”
– Upload your logo, select brand colors and adjust typography in a few clicks.
Step 4: Add products and optimize listings
– Use high-quality photos (natural light, simple backgrounds) taken on your phone.
– Write clear titles, detailed descriptions (include size, material, care instructions) and strategic keywords for SEO.
Step 5: Set up shipping and taxes
– Offer flat-rate or weight-based shipping, or local pickup if you serve your community.
– Enable automated tax calculations for Australia (or your country) in Shopify settings.
Step 6: Install must-have apps
– Reviews & UGC: Judge.me or Yotpo to collect customer feedback.
– Email marketing: Klaviyo or Shopify Email to welcome subscribers and send promotions.
– Upsell & cross-sell: ReConvert or Candy Rack to boost average order value.
Step 7: Test and launch
– Do a “test order” to ensure checkout, payments and email notifications work flawlessly.
– Hit “Publish” and share your store link on Facebook Mums’ groups, Instagram Stories, WhatsApp with friends and your local community newsletter.
Balancing Business Growth and Family Life
- Time-boxing and work batching
– Schedule fixed blocks for product photography, social media planning or customer support. Protect these from family interruptions where possible. - Automations to save hours
– Use Shopify Flow (available on Shopify plans) to auto-tag customers, send inventory alerts or offer loyalty discounts based on purchase history. - Delegate and collaborate
– Hire a virtual assistant for data entry or scheduling social posts. Trade services with other mompreneurs (e.g., you handle her product photos, she writes your blog posts). - Self-care matters
– Block out “no-work” time for family, exercise or a coffee date with friends. A well-rested mom makes better business decisions.
Additional Resources & Community Support
- Shopify Compass (formerly Shopify Academy): Free courses on store setup, marketing and growth.
- Shopify Community forum: Connect with fellow entrepreneurs, ask questions and share wins.
- Local meetups and Facebook groups: Join your city’s Shopify or mompreneur network for peer support.
Ready to Turn Nap Time into Your Side Hustle?
You don’t need a tech team or big upfront investment, just a vision, a few quiet minutes and the right platform. Thousands of moms around the world are already growing profitable stores on Shopify while keeping family first.
Start your free 3-day trial now. Experiment with store designs, test your products online and experience the same tools that power successful brands like Thankyou, Who Gives A Crap and The Daily Edited. Click here to launch your entrepreneurial journey, because your next playdate could be in your own thriving business!
